Shaping the Future Between Asia and Europe

WSB International connects two of the world’s most influential economic regions — Asia and Europe — by building brands, enabling market entry, facilitating trade, and advising cross-border growth strategies. With headquarters in Zurich and deep roots in Hong Kong, we bring together strategic clarity, operational expertise, and cultural fluency to help businesses succeed internationally.

Our mission is to accelerate meaningful and high-quality businesses between Asia and Europe. We partner with founders, corporates, and investors to identify scalable opportunities, align cross-border strategy, and unlock sustainable market growth. We believe that cross-border success is built on more than access — it requires trust, collaboration, and a long-term perspective.

Bridging Two Dynamic Markets

Our Differentiators

• Deep cross-border expertise bridging Asian insight with Swiss and European market know-how

• Strategic approach to brand building and market expansion

• Trusted access to high-end, ethical producers and partners across Asia

• Mission-driven storytelling that reshapes global brand perception

Core Services

Build Brands

Strategic solutions that enable cross-border growth, brand creation, market entry and trade across Asia and Europe with clarity and precise execution.

Develop and scale new ventures from the ground up — from brand strategy and positioning to product sourcing and distribution.

Enable Market Entry

Advise Across Borders

Support premium brands in entering Switzerland and the EU through strategic planning, market adaptation, and distribution.

Provide strategic consulting that bridges strategy, execution, and partnership development between East and West.

Execute cross-border trade by connecting trusted partners and bringing curated products into new international markets.

Facilitate Trade

Start the Conversation

Whether you are building a new venture, entering a new market, or exploring cross-border partnerships — we look forward to connect.

Let's Connect

Get in Touch

For Brand Owners & Entrepreneurs

Looking to launch a new venture or expand into cross-border markets? We collaborate with founders to build, scale, and position brands for international success.

For Investors & Strategic Partners

Join us in shaping the future of cross-market growth between Asia and Europe. We welcome strategic partnerships with investors and organizations aligned with our long-term vision.